sports product branding by Mark Gerardot

Sports Product Branding & Retail Packaging Design

Given Sports is a premium athletic gear brand that caters to hikers, campers, runners and fitness fanatics of all types. We designed a brand identity system that works for the parent company as well as the flexibility to apply it to branded products, such as its Runner’s Wrist Wallet. The packaging was designed to minimize cost and material, and it allows customers to clearly see and feel the Made in USA quality of the product.

sports product branding logo design

sports product retail package design