Coffee Branding & Package Design
Branding Campaign for Award-winning Cost Rica Coffee
Cafe Herbazu was developed as a premium brand of coffee for Hubbard & Cravens Coffee Co. Imported directly from a family farm in Costa Rica, this award-winning specialty coffee was offered in retail stores and restaurants throughout the US. The logotype and graphic flourishes were inspired by the elaborately decorated and colorful carts that are seen everywhere in Costa Rica. The brand identity system included application to in-store point-of-purchase displays, package design and other promotional items.