Mark Gerardot is a branding consultant for food, beverages and consumer products
Product Branding Leader
Mark Gerardot has been a leader in branding and package design for consumer products for more than 20 years. Early in his career, Gerardot designed packaging for legendary international food brands like Clarence Birdseye®, Green Giant®, Domino Sugar®, and Idaho Potatoes®.
But it was the rewarding work as branding and package design consultant for startup brands that was the real inspiration for launching Gerardot Design in 2001. “Taking an entrepreneur’s idea for product and making it a tangible, sellable consumer brand is a rewarding experience. Because without a brand, a product is simply a commodity, no matter how good it is.”
For more than 18 years Gerardot & Co. has developed brands for coffees, teas, wines, beers, health food, grocery stores, restaurants and more.
“Without a brand, a product is simply a commodity, no matter how good it is.”
Learn more about the work, career and thought leadership ofMark Gerardot.