In any of my design work, whether for clients or for myself, I’m most proud when I can find a solution that’s highly creative and effective while keeping resources to a minimum. This is totally inexpensive (around $5-bucks). Plus it’s a great way to recycle a bottle.
So who’s really behind those hip organic food brands? And why are they hiding?
As beer brands go, Heineken is one of the most recognized and most beloved by beer lovers worldwide. I think everyone could agree that a consistent brand image is super important, especially product package design.
When I first saw the redesign of the Caribou Coffee logo, I was pleasantly surprised. And then I read the official press release.